Snapshots are memories captured, and photobooths for events are the perfect ones to capture heartwarming and hilarious moments to cherish for a lifetime. Being the star of events, photo booths are something everyone wants these days. And who doesn’t want to take their venture, small or big, to a whole new crowd? For all the fun and share-worthy moments your photo booth business creates, social media is your best friend. It’s all about those experiences, and that’s exactly what you’re offering. But the million-dollar question is, how do you sprinkle that social media magic to reel in new customers?
Let’s find out!
Social Media Is Your Mjollnir
It’s sweet to watch good cat videos on TikTok and Instagram. Well, social media isn’t just about that, although those are pretty great too (wink, wink). For the photo booth business, it is the best platform to reach new audiences that goes far beyond word-of-mouth recommendations. You can showcase your amazing set-ups, happy customers, and the sheer joy your booth brings to events. You'll attract potential clients who might not have known you existed, expanding your reach significantly. Social media allows you to constantly remind people of the fun and laughter your booth brings to events. Eye-catching content showcasing those unforgettable moments will spark a desire to recreate the experience at their own celebrations.
Turn those goofy snapshots into bookings by making it easy for people to contact you. Include clear calls to action in your posts, with links to your website or booking page prominently displayed. Social media lets you show the fun, creative side of your business and let it shine. People connect with brands that have a human touch, so don't be afraid to show off your unique style and approach to the event photobooths experience.
Choosing the Right Platform
You have many social media channels to choose from, and not all of them are created equal. But there are a few top picks for photo booths at parties. The first one is Instagram. This visually driven platform is a natural fit. Share stunning photos and short videos of your booths in action, showcasing creative prop arrangements, fun backdrops, and of course, happy customers capturing those memories. Leverage Instagram Stories for behind-the-scenes glimpses and live event coverage.
Facebook is perfect for reaching a wider audience and showcasing longer videos or event highlights. Engage with past clients and event planners here too. Run Facebook Ads targeted toward specific demographics or event types to maximize your reach. If your target audience is young and trendy, consider hopping on the TikTok bandwagon. Short, funny clips showcasing hilarious photo booth antics or creative prop challenges can go viral, bringing in a whole new wave of clients.
Creating Engaging Content
Now comes the fun part: creating content that gets people talking and engaging with your brand. And you need to get that creative juices flowing like a river. Share the transformation from a bare space to your amazing photo booth setup in action. We all love a good laugh. Share some hilarious (but tasteful) photo booth creations with your audience, but always be sure to get permission from the people in the photos before posting. Feature your unique props and backdrops in captivating ways. Create flatlay photos of different prop combinations or showcase how your backdrops can be customized to different event themes.
Share testimonials and social media posts from happy customers. Let their experiences speak for you. Feature "Photo of the Week" contests where customers submit their booth pictures, encouraging user-generated content and boosting engagement. Give your audience a glimpse into the fun world of event photobooths setup and operation. Show them the care you put into every event and the passion that drives your business.
Making the Shine Brighter
Social media isn't a one-way street. To turn your viewers into bookers and brand loyalists, you need to have tricks in your sleeves. Hashtags are heroes. Research relevant hashtags for your area, event types, and photo booths. Encourage users to share photos with your branded hashtag in exchange for a chance to be featured. This increases brand awareness and expands your reach organically. Host contests and giveaways to boost engagement and reach.
Offer free rentals, branded swag, or even discounts on future bookings as prizes. This incentivizes participation and creates a sense of excitement around your brand. Make it easy for users to share their photobooths for events fun directly to their social media. Include social media sharing buttons on your photo booth interface and encourage tagging your business and relevant hashtags in captions. You can even offer a discount on future bookings for those who share their experience. This incentivizes sharing and leverages the power of social proof.
Social media trends change in a short span of time, and keeping up with it is as important as engaging actively on social media. Like social media for taking your photo booth business to a larger crowd, you need a photo booth app to run your booth. Meet Pixely, the user-friendly photo booth app that helps you to capture, organize, and share photo booth moments with your guests seamlessly. Check out the Pixely Web app and download the Pixely Controller App from the App Store.