We are all connected by digital strings. And if you’re running a photo booth business, it’s super important to be seen and heard online. Social media platforms are the perfect spot to stay connected with your clients and also get connected with your potential clients. Photobooths for events are guaranteed crowd pullers and a fun factor. But for the photo booth business, the fun doesn’t stop there. To keep the good times rolling and get your name out to even more people, you’ve got to play smart with something like email marketing to stay on top of the game.

Here’s how you do it.

Building Your Email List

Before kicking off an awesome email marketing campaign, you need to have a solid email list to turn those fleeting photo booth interactions into long-lasting connections. In-booth sign-ups are the best way to make the most of the excitement of the comment. Offer an incentive like a discount on their next booking or a free digital copy of their photos in exchange for their email address. Use a sleek tablet or a signup sheet specifically designed for the booth to make the process smooth. 

You can also come up with a website signup form so that your potential clients don’t slip away. Create a clear and enticing signup form on your website. Spell out the perks of subscribing, like exclusive offers, event updates, or early access to new props. Leverage the power of social media by running contests or giveaways where the entry requires an email signup. Promote user-generated content by showcasing funny photo booth moments and tagging participants. You get folks interacting and snag the emails of future clients who haven’t had the chance to experience your booth yet.

Crafting Engaging Emails

Once you have a growing email list, you need to craft emails that capture attention and get people clicking. Your email subject line is the first impression factor. It needs to be clear, friendly, and make people want to know more about your photobooths for events. Use strong verbs, personalize with names whenever possible, and keep it short and sweet—ideally under 50 characters.

We all love a bit of eye candy, so jazz up your emails with some visual flair. Throw in some crisp photos from your latest gigs, flaunt your fanciest props, or sprinkle in some cool graphics. Remember, a well-designed email with balanced text and visuals is more likely to be read and remembered.

Don't just bombard your subscribers with promotions. Offer something that’s worth their time. Share those laugh-out-loud moments from the booth, the sweet guest encounters, or the genius ways your booth has been used. Generate excitement by showcasing new props or backdrops you've added to your inventory. Drop some knowledge with tips for a killer photo booth bash, suggest some awesome poses, or roll out a ‘Greatest Hits’ photo compilation from your events. And sure, slide in those special deals for your loyal fans – like off-season discounts or a first look at a fresh feature.

Email Segmentation 

Here’s a pro tip: not every email has to sound the same. Segmenting your email list allows you to tailor your messaging to different groups of subscribers. For instance, you can segment your email by event type or past interactions. Create separate email sequences for weddings, corporate events, or birthday parties, highlighting content and promotions relevant to each type. Target past clients with special offers or thank-you emails, while nurturing potential clients with informative content. By segmenting your list, you ensure your emails are relevant and resonate more deeply with each recipient.

Now, every email you send out needs to have a little nudge for your readers—that’s your call to action (CTA). This can be something that prompts them to book a booth for their event, visit your website for more information, follow you on social media for updates, or share their photo booth experience with friends and family. Make your CTA clear, concise, and visually appealing to encourage clicks and conversations.

Don’t forget to keep an eye on how your emails are going. Track your email performance metrics to see what's working and what's not using key metrics like open rates, click-through rates, and unsubscribe rates. By analyzing these metrics, you can continuously refine your email marketing.

Email marketing isn't a one-size-fits-all approach, but it definitely can build lasting relationships with your audience. It is important to be consistent and maintain engaging content to leave a mark on clients’ minds. When you sort your marketing campaign out, let the photo booth app Pixely be your partner in the event photobooths. With Pixely, you can capture those hilarious moments of your guests, organize their snapshots, and share them instantly. New to Pixely? Explore the Pixely web app, and download the Pixely Controller App from the App Store.